Regular Flower Café guests are being rewarded for unleashing their inner florists. Flower Café has launched a brand new loyalty card that will keep flower aficionados coming back again and again to enjoy unique floral experiences at one of Cape Town’s “hottest new restaurants”.
Guests may get their loyalty cards stamped after each floral experience at the café. On their fifth visit they will receive R100 off their floral purchases on the day.
“We wanted to reward loyal Flower Café patrons for supporting us so beautifully and what better way than a gift towards their floral experience!” says the owner of the new establishment, Flower Walker.
Flower Walker is also the owner and founder of one of Cape Town’s oldest florists and leading events and wedding company, Petals Group, which began in 1967. Flower Café was born during South Africa’s unprecedented lockdown period – perhaps the most challenging time any South African business has ever seen.
“This is our first experience in a consumer-facing business, but our whole team is absolutely loving it,” says bookings coordinator, Veronica Yankelowitz. Veronica has been with Petals Group for over fifteen years.
“I think with our experience in putting magical experiences together for a wide range of people over the years, hospitality and bringing creative magic into people’s lives is just in our blood! Our new loyalty card is just one way we’d like to thank Capetonians for supporting our Flower Café family. You mean so much to us!”
“Flower Café has evoked such wonderful excitement among our very young patrons and our older patrons, too,” says Lisa Aspeling of Anago Marketing, Petals Group’s marketing strategist.
“We feel it’s important to give back to our tribe. This is just the start of how we hope to create a legacy of serving our customers really well,” she adds.
Join the Flower Café VIP Club.
Once patrons have visited the establishment, they are automatically eligible to join the Flower Café VIP Club. Club members:
- Get invitations to exclusive events.
- Enjoy a variety of creative workshops that release them to play!
- Meet other VIPs and get to know the Flower Café team.
Get in touch with Veronica (or Vee, as we like to call her) to find out about our next VIP Club offering or to book your next floral experience, Work Party or private event: vee@petalsgroup.co.za or 082 321 7371.
Images by Colette Y Benjamin
